Created with DALL-E Key takeaways Ask 3 fundamental questions before expanding your GTM strategy to new geographies, hire executives and change your GTM motion. Hiring and expanding your GTM organization will take you at least 6-9 months until a leader will be fully operational. GTMplatform.io is a novel approach to bridge the hiring phase with seasoned C-level experts, who act as a mission team with tangible framework, proven experience in various international markets and help to enable your team faster. #gotomarket #fractional #missionteam Series A - B closed! What’s next? Aren’t you the Scale-up CEOs who is navigating the delicate balance of immediate market action and strategic team growth? As a CEO freshly invigorated by Series A funding, you're poised at a thrilling crossroads. The journey from a successful product-market fit in your B2B local niche to conquering new international territories like the US or Brazil is exhilarating. Your goal? Transition from a founder-led sales and marketing operations to a robust Go-to-Market (GTM) strategy and operations that scales. 3 Crucial Questions for GTM Expansion: Our experience working with 60+ Startups we have seen the emergence of forward-looking CEOs who ask themselves 3 fundamental questions before they leap into fine-tune the GTM strategy. Strategic Positioning – Where to play? How will I adapt our Go-to-market strategy for large markets like the US, Brazil, or UK to compete against corporates and unicorns with deep financial pockets? As a16z, the $35bn US VC firm points out in an insightful article “scaling your GTM organization” you will have to assess and build a robust brand strategy to differentiate from competition, before changing your growth playbook and hiring talents. Top Talent Acquisition- How to play? Do I understand the risks and the costs involved in hiring top Growth Leaders. How can I mitigate a potential mis-hire? As you might have experience so far, the process of recruiting exceptional Growth Leaders is time-intensive and fraught with risks and expenses. A real-world example a growth founder shared in our study. Quote:  “Wrong hire may– potentially cost you up to USD 0.5 million encompassing both direct and indirect costs such as salaries, the value of time spent on hiring and missed revenues”. It's crucial to carefully assess a wide range of expertise from broader market know-how, specific domains (like marketing or sales), and preferred industry practices, delivered by your potential hires. Such a process can last 6 – 9 months until the leader becomes operational. Which is a lot in the start-up world, where every week counts regarding burn rate. Achieving Victory – How to win? What are the options to bridge the hiring time? Who can help me today for 6 -12 months during my hiring process? What practical market expertise can help me to move forward now? Interim leaders, fractional leaders, consultants, or agencies? Every role has it pro and cons. What we’ve seen especially in the US is the emergence of fractional leaders, who bring in a) operational experience b) strategic acumen and c) understand the domestic markets from a cultural and language perspective. And finally, often fractional executives have an established network of partners to speed-up your market entry. Introducing GTM Platform.io Answering the 3 questions above will lead you to different options from accepting a long hiring phase, with limited Go-to-market traction to a velocity and growth driven approach. Those CEO who favors speed and traction are actively looking for solutions to bridge the gap during the critical hiring phase. That’s why we've created GTMplatform.io. A platform that combines expertise, a mission team approach and know-how transfer to your team to enrich market, customer and cultural insights. Our mission is to assist tech founders in building global category leaders. We aim to transform your GTM strategy, making it more distinctive and faster than your competitors, while you hire your dream growth team. In the coming weeks, we'll share best practices, frameworks, and tools to operationalize your GTM strategy with fractional growth experts from marketing to sales and RevOps. About Us GTMplatform.io is a community of seasoned entrepreneurs and C-suite leaders who've partnered with over 60 startups and scale-ups. Our collective experience spans from corporate, enterprises to scale-up environments. Enabling us to understand the nuances of scaling your GTM strategy globally to large B2B prospects. We've successfully navigated the challenges and pitfalls of global market expansion and have a leader with proven track record in developing top talent across various regions. Join us at GTMplatform.io as we embark on this journey together.